Christine Lundy is a French wine and lifestyle writer, wine marketing strategist, and photographer. She is passionate about creative storytelling, both in writing and visual form. Christine moved to South Africa 24 years ago with her South African husband. Her creative career began in luxury retail, advertising, and publishing. Fate eventually led her back to the vineyards. Growing up with Pinot Noir from her family estate in Burgundy, she always had a passion for wine. She studied at the Cape Wine Academy and later completed her WSET Level 3. As she learned more, her desire to share her knowledge grew, leading her to write for several publications, including Classic Wine Magazine and Food & Home, where she penned the wine column. A move to Johannesburg offered her the chance to return to high-end marketing with fine and rare wine importer Great Domaines. Upon returning to Cape Town, she was given the opportunity to tell the Wines of Elgin story as their marketing manager. Today, she works as a freelance writer, marketer, content and brand strategist, and photographer.