Christine Lundy is a French wine and lifestyle writer and marketer passionate about creative storytelling in writing and visual form. She came to South Africa 23 years ago with her South African husband. Her creative career started in luxury retail, advertising, and publishing. Fate led her back to the vineyards. Having grown up with Pinot Noir from her family estate in Burgundy, she had always had a passion for wine. She studied with the Cape Wine Academy and then completed her WSET 3. As she learned more, she wanted to share her knowledge and started writing for a number of magazines, including Classic Wine Magazine and Food & Home, where she wrote the wine column. A move to Johannesburg gave her the opportunity to return to high-end marketing with fine and rare wine importer Great Domaines. Back in Cape Town, she was given the opportunity to share the Wines of Elgin story and became their marketing manager.