Bordeaux launches wine campaign

Thursday, 2 December, 2004
Bordeaux wines are set for a new promotional blitz. The area’s wine industry body, Conseil Interprofessionel du Vin de Bordeaux (CIVB), has launched a new campaign under the slogan “100 Bordeaux wines below €15” (US$20), it was reported last Friday (26 November).
Wine production in the region should be reduced by 1m hectolitres per year, corresponding to 15% of overall production, Delpeuch said. Read more at: