Foster's uses music to sell its wine

Monday, 20 September, 2004
Leon Gettler for The Age
In what is believed to be a world-first for any drinks company, the Foster's Group has moved into the music business to sell more wine. The group's Beringer Blass Wine Estates has put together a CD of lounge music and so-called "soft jazz" to give away as part of a new campaign to rebrand its Andrew Garrett label.