Brazil 'to double wine consumption' with supermarket deal

Wednesday, 7 November, 2012
Chris Mercer,
The Brazilian government has sidestepped a campaign to put quotas on imported wines by striking a deal to give wine more shelf space in the country's supermarkets.
The Brazilian Wine Institute (Wines of Brazil) has dropped calls for greater protection of domestic wines in return for the deal, which it has agreed with wine importers, government and ABRAS, the Brazilian Association of Supermarkets.

Together, the parties are committed to doubling the total consumption of 'fine wine' in Brazil over the next four years, to around 40m litres.