The International Sparkling Wine Market: Good Growth, High Material Prices

Wednesday, 31 October, 2012
Susanne Stauß, ProWein
Before the start of ProWein 2013, International Trade Fair Wines and Spirits (March 24 – 26, 2013 in Düsseldorf, Germany), experts in the global sparkling wine market see great challenges ahead. The main reason is increased raw material prices which negatively impact the sector. However, there is rising consumer demand for higher-quality products. And: customers have not lost their taste for sparkling wine and good growth prospects are anticipated globally.
Sparkling wine producers should be pleased: the increased willingness to spend amongst sparkling wine drinkers and the development of new markets will both increase future sales opportunities for sparkling wine without the need to compete with other alcoholic drinks. This is the result of a worldwide survey in the sparkling wine sector on 17 markets – whose data was published by the London market research institute TNS in August 2012. The survey showed that if demand from all Champagne and sparkling wine drinkers were fully met, the proportion of sparkling wine on the alcohol market would rise from 5.1% to 7.8%. The most significant growth – a quadrupling of market share for sparkling wine – could be seen in India and China. However, from this perspective more mature markets like Great Britain and the U.S. could also double their market share to 9.1% or 6.5% respectively.

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Sparkling Wine.
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