Sparkling wine producers should be pleased: the increased willingness to spend amongst sparkling wine drinkers and the development of new markets will both increase future sales opportunities for sparkling wine without the need to compete with other alcoholic drinks. This is the result of a worldwide survey in the sparkling wine sector on 17 markets – whose data was published by the London market research institute TNS in August 2012. The survey showed that if demand from all Champagne and sparkling wine drinkers were fully met, the proportion of sparkling wine on the alcohol market would rise from 5.1% to 7.8%. The most significant growth – a quadrupling of market share for sparkling wine – could be seen in India and China. However, from this perspective more mature markets like Great Britain and the U.S. could also double their market share to 9.1% or 6.5% respectively.Read on...