Wine shoppers most likely to experiment

Tuesday, 16 October, 2012
Patrick Schmitt,
Beer and cider drinkers are more likely to opt for smaller brands while wine buyers are the most likely to experiment.
According to a global study into the shopping behavior of 13,000 consumers from the US, Canada and Europe, 40% of cider drinkers and 38% of beer buyers agreed they prefer smaller brands. 

The survey, which was carried out by Arc and called the PeopleShop report, analysed 15 commonly bought grocery categories and also asked shoppers which product categories they are most likely to experiment with.


What to try next?
What to try next?

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