Social Media marketing has some very real benefits when compared to other, more mainstream platforms. First off, it’s free! Considering that any winery, regardless of its size, can set up and monitor its own Facebook Fanpage and Twitter account at no cost, you can see the appeal. Sure, it takes time and energy to post relevant, topical content and if you want a fancy Landing Page or Like Gate you’re going to have to make use of an external company to design one for you (which will have obvious cost implications), but essentially you can be up and running within an hour at no cost. Another benefit of Social Media marketing is that your message, like a hardy virus, has the means to replicate itself. This ability to go forth and multiply ensures your message will enjoy a greater audience as each fan or follower re-posts and re-Tweets it. And, because the message will come from a trusted source (i.e. their own online friends), these second-hand recipients are more likely to read the post and in turn pass it on. Read on.