Wine firm's claims are beyond the Point

Wednesday, 9 December, 2009
Helen Bamford, IOL.CO.ZA
Two Oceans' advertising misleadingly implies that its wines come from Cape Point, when in fact it is based in Stellenbosch.
Now the Advertising Standards Authority of South Africa (ASA) has ruled that Two Oceans must withdraw some of its "misleading" television and internet advertising, and must change its packaging.

The ruling, handed down on Friday, was the result of a complaint by Cape Point Vineyards. It pointed out that it was the only grower and producer of wines in the Cape Point district.

Two Oceans is owned by Distell.

Read on.