Wine Tourism News grows to 30, 000 and enters Jo'burg market

Monday, 28 August, 2006
The P.R. Team
To celebrate the readership growth from 3, 000 to 30, 000 in just 18 months and to mark their entry into the Johannesburg distribution market, Wine Tourism Newspaper recently held their first Johannesburg consumer ‘blind tasting’ panel at 10 Bompas Road Restaurant.
Following the success of the Cape Town ‘blind tasting’ evenings, the Johannesburg event will be held on a monthly basis. Hosted by Wine Master - Karen Green - panels were asked a variety of questions to gain direct consumer feedback and at the same time were educated on wine and wine pairing. The panel were selected from an array of professions and differing levels of wine knowledge; their only brief was to have fun and keep it real, following the philosophy of the popular Cape based newspaper.

“We are dedicated to promoting a thriving and responsible wine culture in South Africa,” says publisher Monika Elias, “and it is clear from our research that people are interested in learning about wine in a fun and non-threatening way hence the success of the newspaper.” 

Wine Tourism News is a monthly newspaper focusing on the wine lifestyle of South Africa with regular columns from the wine routes, wine writers and journalists.  The consumer tasting panel, restaurant reviews, day trip recommendations, events and tasting calendars make it an indispensable information source on the Cape Winelands and the products originating from this region. With stands at Winex and the Soweto Wine Festival in September, the newspaper hopes to grow its readership even further.

Wine Tourism News is freely available at a variety of outlets in the Cape and Gauteng or one can subscribe on a monthly basis for delivery to your door. 

For more information and to find out how to book your seat on the panels please contact 021 461 1191/2 or email info@theworldsfavourite.co.za.