J.C. le Roux in bed with Lindt

Wednesday, 4 February, 2004
Leanne Loots
Exclusive Valentine’s promotion

Until 14 February, consumers will be encouraged to purchase the combination of a bottle of J.C. Le Roux bubbly and a Lindt three-pack at Pick 'n Pay and Hypermarket stores countrywide by means of an incentive in-store competition.

The competition, effectively communicated via excellent branded in-store material including display stands, wobblers and mobiles, offers purchasers the opportunity to win a Jenna Clifford diamond ring worth R40 000 as grand prize. Second prize features a year's supply of J.C. Le Roux bubbly and Lindt chocolates followed by five complimentary dinners for two as third prize.

In addition to their in-store marketing campaign, J.C. Le Roux and Lindt have also teamed up for print and television advertising, promoting their products as leading brands over the Valentine's period to a mainstream target market.

Issued by: Gudrun Clark Communications on behalf of The House of JC Le Roux
Contact: Ross Hobbs
Tel: +27 (0) 21 809-7000
Email: rhobbs@distell.co.za 

Gudrun Clark Communications
Contact: Leanne Loots or Gudrun Clark
Tel: +27 (0) 21 462-0520
Email: leanne@gc-com.co.za