Seven Falls gets a fresh new look

Thursday, 22 January, 2004
Erla Rabe
Barrydale Wine Cellar
The labels of the four wines in the Seven Falls range were redesigned at the end of last year and the 2003 Seven Falls Chardonnay/Sauvignon Blanc and 2002 Seven Falls Shiraz/Cabernet Sauvignon that are in stores now, were the first to be released with this contemporary label. The new-look Ruby Port and White Muscadel will soon be joining them.

A stylised waterfall appears in gold on the cream-coloured front label and illustrates the close association between the wine and its origin as the Seven Falls waterfall is a well-known landmark near Barrydale. It has long been considered a natural barometer by locals as rain high up in the Langeberg Mountain causes the fall to cascade down the mountainside in seven streams, indicating to farmers that relief is on the way long before the rain reaches them in the lower-lying areas.

Riaan Marais, Barrydale Wine Cellar's winemaker, says the new label differs markedly from the previous design. ‘Seven Falls drinkers may not recognize it at first, and should therefore ask at their local liquor stores or contact the cellar at +27 (0) 28 572-1012 for their closest stockists.’

Issued by: De Kock Communications (DKC) for Barrydale Wine Cellar
Contact: Erla Rabe, DKC
Tel: +27 (0) 21 422-2690