Building on the trusted foundation of the CellarDirect direct-to-consumer platform, wine.co.za is proud to announce the launch of CellarDirect TRADE (trade.cellardirect.co.za) for your boutique brands.

This dedicated B2B portal is designed to connect South African wine producers directly with independent on-consumption venues, boutique hotels, guest houses, and specialty retail stores across the country – focusing heavily on the lucrative, niche markets that major corporate distributors often overlook.

Whether you are a boutique producer looking to establish your trade footprint, or a larger estate wanting to place your exclusive, limited-run allocations into select venues, CellarDirect TRADE provides the ultimate frictionless route to market.

The Ultimate Benefit: No More "Running a Book"

Goodbye Credit Risk, Hello Guaranteed Cash Flow:
One of the biggest headaches for independent producers is managing trade accounts and chasing overdue payments from hospitality venues. With CellarDirect TRADE, there is no "book". We handle the financial transactions upfront. You sell directly to the trade, and we ensure you get paid reliably, every single month.

How It Works: You Set the Price, We Handle the Friction

We’ve kept the on-boarding and operational process incredibly simple, giving you full control over your brand while we handle the heavy lifting.

• List Your Portfolio: Sign up as a CellarDirect Trade client. Supply your bottle shots, analysis, tasting notes etc.
   Along with media that we can use in social media posts.
• Set Your Trade Price: You decide the wholesale price that you want to offer the trade (sold in standard 6-bottle cases).
• We manage the licences : Only licenced establishments see your prices – no licence, no trade discount.
• We Market Your Brand: We actively promote the platform and your wines to our growing database of verified trade buyers across South Africa.
• Effortless Fulfillment: Your wines are stocked at our fulfillment warehouse. We pick, pack and ship every order quickly and automatically. Zero admin for your cellar staff
• Seamless Payouts: At the end of each month, we reconcile all your orders and pay your balance directly into your account, minus a flat commission.
• CellarDirect handles 100% of the customer communication, delivery tracking, and logistics updates from farm to table.

Put Your Wines in Front of the Right Buyers

CellarDirect TRADE is also introducing Winery-Curated Mixed Cases (e.g., A Taste of Darling). This allows you to bundle six of your different expressions into a single "Showcase Case" – giving somms and buyers an easy, low-risk way to sample your wider range, train their staff, maintain dynamic blackboard specials and build wine-pairing menus without buying bulk volumes.

Ready to join the 40+ wineries already partnering with CellarDirect?
Slots for our official trade launch are filling up fast. Get your boutique labels and exclusive allocations in front of South Africa's top trade buyers today.

For more information take a look at trade.cellardirect.co.za

To book your place send an email to admin@cellardirect.co.za or call us on 021 851 2737.