Intentionally limited to only 75 members, the Brookdale Estate Wine Club is designed not as a traditional loyalty programme, but as an invitation to build a closer relationship with the estate; following its journey, exploring its wines and sharing in the discoveries that emerge from each vintage.
Wine Club membership comes with a considered collection of benefits designed to bring members closer to Brookdale, including access to the Wine Club’s annual harvest wine - an exclusive, limited release wine. Launching with the 2025 Brookdale Grenache Blanc, which produced under a thousand bottles, the harvest wine is available exclusively to Brookdale Wine Club members, and served at the Bistro at Brookdale, an Eat Out One Star restaurant, while stocks last.
Wine Club membership is unlocked by a single purchase of 18 bottles of wine, mixing and matching freely across the five Brookdale wines: Bradbourne Estate White Blend, Old Vine Chenin Blanc, Grenache Noir, Twenty Red Field Blend and Sixteen White Field Blend.
Members receive automatic member pricing on Brookdale and Mason Road wines from the moment they join, along with a surprise welcome gift with their first order and free delivery on orders of 12 or more bottles to major centres around the country. Each year, members and three guests are invited to two complimentary tastings at The Tasting Room. Members will also receive invitations to exclusive pre-release tastings and private events with winemakers Xander Sadie and Shanice du Preez, and have early access to new vintage releases, small-batch and library wines when available, as well as larger-format 3L and 5L bottles. A bi-annual Wine Club newsletter rounds out the experience, sharing harvest reports, pre-releases and news from the estate throughout the year.
Brookdale’s story of transformation began in 2016, when the Rudd family acquired the farm and began reshaping its vineyards with a focus on unlocking the distinctive character of the land. One block of certified Old Vine Chenin Blanc, planted around 1985, was retained and went on to become the source of Brookdale’s maiden release in 2017. Much of the existing vineyard was subsequently removed to make way for new plantings, carefully selected to explore the potential of the estate. Today, those young vines are coming into their own, offering new expressions and discoveries with every vintage.
‘Curiosity is at the heart of Brookdale’, says Tim Rudd. ‘We are constantly experimenting, questioning and exploring what our vineyards and cellar can do, and the Wine Club gives us an opportunity to share that process with an intimately engaged community. There are plenty of vines still finding their feet, whilst in the cellar, our winemakers continue to take an inquisitive approach, experimenting with different techniques and allowing each vineyard block to guide the winemaking process’, he says. ‘We’re excited to share that journey with people who know Brookdale, love our wines and are curious about where we might go next.