No one is ready to pop the corks on a wild Champagne resurgence just yet, barring a few lucky producers and sommeliers who are seeing it fly out their proverbial doors. But the world’s thirst for finely calibrated fizz appears to be increasing after years of steady decline.
The global Champagne shipment numbers make for sober reading in recent years. In 2025, 266.1 million bottles were shipped from Champagne, a decrease of 2.1% year on year. That decline was notable but marked an improvement on the falls seen in 2023 and 2024, of 8.3% and 10.2% respectively, according to the Comité Champagne.
The US and UK remain Champagne’s largest markets outside France, but several countries demonstrated strong momentum in 2025, showing continued appreciation for complex fizz. That trend is reflected in what many houses are finding in their sales this year. The UK, unlike the US, which dropped slightly in 2025, saw shipments increase by 1.9%, according to the Comité Champagne.
Exports to Canada and Japan grew 7.6% and 6.8% by volume respectively last year. New growth opportunities are also emerging, with Hungary, South Africa and Hong Kong expanding by 7.7%, 13.4% and 13.9% respectively. The Democratic Republic of Congo, supported by an increasingly affluent urban consumer base, bested them all with 25.5% growth.
Kathleen Poyser, vice president of marketing and operations at Laurent-Perrier US, acknowledges several years of decline “after an extraordinary pandemic-era surge” for Champagne, but believes that not only is the market stabilising, the opportunity for growth for some producers is clear, even in apparently deteriorating markets such as the US.
“While Nielsen data show a soft overall Champagne category in the US, down 2.8% for the 52 weeks ending June 13, Shanken data show the top eight Champagne brands collectively growing 2.6% in 2025,” Poyser says, adding that several brands posted double-digit growth, including Laurent-Perrier, which saw a 17.1% boost in exports.
Current numbers for this year are equally auspicious for Laurent-Perrier.
Double-digit growth for some houses
Like Laurent-Perrier, Piper-Heidsieck and Charles Heidsieck are posting double-digit year-to-date growth, suggesting that consumer demand for certain Champagnes remains strong.
“We’re seeing demand increasingly concentrate around established Champagne houses with strong identities and a proven track record of quality,” says Guillaume Grillon, senior director of national distribution for Folio Fine Wine Partners, which has Piper-Heidsieck, Rare Champagne and Charles Heidsieck in its portfolio.
“Today’s consumers are more intentional than ever. They’re looking beyond price for authenticity, craftsmanship, heritage and a clear brand identity. It’s no longer simply about buying Champagne; it’s about choosing a house they connect with and trust.”
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