The initiative has inspired millions to embrace healthier habits while supporting services that make a meaningful difference to cancer patients and their families.
For many wine enthusiasts, however, giving up the enjoyment of sharing a glass of wine with friends and family can be one of the biggest challenges. Fortunately, Perdeberg Wines offers an alternative that allows consumers to embrace moderation without sacrificing flavour.
As one of South Africa's most comprehensive collections of lighter-style wines, the Perdeberg Lighthearted Collection offers consumers a choice of six wines across both still and sparkling styles. Crafted with lower alcohol (approximately 8.5% alcohol), fewer calories and vibrant fruit flavours, the range is ideal for consumers taking part in Dry July, practising mindful drinking or simply looking to enjoy wine more consciously throughout the year.
"Our Lighthearted Collection is about giving consumers more choice," says Niël Groenewald, head of sales and marketing at Perdeberg Wines. "People don't always want to stop enjoying wine altogether, they simply want lighter options that still deliver quality, flavour and the pleasure of sharing a glass with family and friends. That's exactly what this range offers."
A Lighthearted wine for every occasion
Whether you're enjoying a weekday dinner, celebrating with friends or simply relaxing after a long day, there's a Lighthearted wine to suit every occasion.
A vibrant, fruit-forward Chenin Blanc with fresh aromas of tropical fruit, citrus and crisp green apple. The palate is lively and refreshing, showcasing pineapple, guava and lemon flavours balanced by bright acidity and a clean finish. Delicious with seafood, fresh salads, sushi or enjoyed on its own.
Delicate salmon-pink in colour, this elegant Rosé offers enticing aromas of strawberries, watermelon and summer berries. Crisp, refreshing and beautifully balanced, it's the perfect companion to Mediterranean cuisine, light lunches or lazy afternoons on the patio.
Bringing a lighter expression to South Africa's signature red grape, the Lighthearted Pinotage offers inviting aromas of ripe cherries, red berries and gentle spice. Soft tannins and vibrant fruit flavours create a smooth, approachable wine that's equally at home with pizza, charcuterie boards, grilled chicken or casual braais.
Bright, lively and wonderfully refreshing, this sparkling wine offers delicate bubbles with flavours of crisp apple, citrus and tropical fruit. Perfect as a welcome drink, with seafood, light appetisers or whenever there's something worth celebrating.
Elegant bubbles meet vibrant berry flavours in this refreshing sparkling Rosé. Delicate notes of strawberries and summer fruits combine with a crisp, clean finish, making it the ideal choice for brunches, celebrations or simply adding sparkle to everyday moments.
Completing this impressive collection is the Lighthearted Sparkling Grape Juice, an alcohol-free alternative that ensures everyone can be part of the celebration. Made from quality grapes and bursting with fresh fruit flavours and lively bubbles, it offers a sophisticated, family-friendly option for designated drivers, expectant mothers, younger guests or anyone choosing to avoid alcohol altogether. It's perfect for toasting life's special moments without compromise.
Mindful drinking without missing out
Around the world, more consumers are embracing mindful drinking, seeking better balance rather than complete abstinence. Lower-alcohol wines are becoming increasingly popular as people look for ways to enjoy life's moments while making healthier lifestyle choices.
Whether you're taking part in Dry July, looking for lighter weekday wines, entertaining friends or simply wanting to reduce your alcohol intake, Perdeberg's Lighthearted Collection makes moderation both enjoyable and delicious.
As Dry July raises awareness and vital funds for people affected by cancer, Perdeberg Wines encourages consumers to embrace the spirit of the campaign in whichever way best suits their personal journey. For those who prefer moderation over abstinence, the Lighthearted Collection offers an opportunity to enjoy exceptional South African wines with less alcohol, fewer calories and absolutely no compromise on taste.
The Perdeberg Lighthearted Collection is available from the Perdeberg tasting room, online at perdeberg.co.za – R103 each for the still wines and R133 per bottle for the sparkling wines – and selected retailers nationwide.