The recognition places Lanzerac among an elite group of tourism and hospitality brands honoured at one of the industry's most respected international film festivals, the International Tourism Film Festival Africa (ITFFA), which this year attracted entries from 47 countries, showcasing some of the world's most compelling tourism and destination storytelling.
Developed in partnership with creative agency Xpotential, the award-winning film offers a poetic and visually compelling tribute to Pinotage's unique place in South African wine history. Through evocative imagery, reflective storytelling and a deep sense of place, the film honours the people, landscapes and legacy that have shaped South Africa's signature varietal and Lanzerac's enduring connection to it.
The International Tourism Film Festival Africa celebrates excellence in tourism communication, destination marketing and branded storytelling, recognising productions that successfully connect audiences to places, people and experiences through authentic and emotionally resonant narratives.
"This recognition is a proud achievement for our estate and for everyone who contributed to bringing this story to life," said Emile Langehoven, Lanzerac’s General Manager. "Pinotage is woven into the fabric of South African wine heritage, and this project gave us an opportunity to celebrate that legacy in a meaningful and enduring way. To receive recognition on an international stage alongside entries from 47 nations is both an honour and a testament to the power of authentic storytelling."
The sentiment is echoed by Lizanne Vos, CEO of Xpotential, whose team led the creative development of the film. "Our objective was to create a film that captured not only the history of Pinotage, but also the emotion, character and sense of place that surround it. This award reflects the strength of the story itself and the collaborative partnership that brought it to life."
The accolade further reinforces Lanzerac’s position as one of South Africa's most iconic wine destinations and highlights the growing importance of creative excellence in connecting heritage brands with global audiences.
Lanzerac extends its sincere appreciation to Xpotential and all creative partners whose talent, vision and dedication helped bring this story to life. As Lanzerac continues to honour its heritage while embracing the future, this international recognition serves as further affirmation that stories rooted in authenticity, craftsmanship and a profound sense of place have the power to resonate far beyond their origins.