Tuesday, 12 May, 2026
The Drinks Business, Ron Emler
Authorities in the Bordeaux appellation are moving to address the financial crises being faced by some vignerons as falling demand hits the region.
A €20m public-private land fund has been launched to buy up parcels of abandoned or uprooted vineyards in a bid to reshape one of France’s most troubled wine areas.
Public and private backing
Last week, the Foncière Avenir Gironde, backed by regional banks, the national government and the Nouvelle Aquitaine region, made initial overtures to owners to identify plots that could be purchased.
€14m is being put up by some of the region’s banks, while Paris will contribute €3.5m, a sum which will be matched by the regional government.
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