We are proud to announce that we have been awarded Drinks Business of the Year at the prestigious Positive Luxury Awards in London, recognising outstanding leadership in sustainability, innovation, and social impact within the global drinks industry.
This accolade highlights our continued commitment to responsible winemaking, environmental stewardship, and meaningful community upliftment. As a certified B Corp, the estate remains dedicated to setting new benchmarks for transparency, ethical practices, and long-term positive impact.
“We are incredibly honoured to receive this recognition,” said the team at Journey's End. “It reflects the passion and dedication of everyone involved in our journey, from vineyard to bottle, and reinforces our mission to create world-class wines with purpose.”
The Positive Luxury Awards celebrate brands that are shaping a more sustainable future, making this achievement a significant milestone for South African wine on the global stage.
About the Positive Luxury Awards
The Positive Luxury Awards celebrate innovation, real change, and higher standards across the supply chain – the brands, retailers, or suppliers at the forefront of innovation taking serious, positive action.
Judged by an independent panel that represents a cross-section of experts, including academics, thought-leaders, and industry executives, the Awards are an opportunity for organisations to be celebrated for showing what is possible, recognised for their innovation, and rewarded for sustainability leadership in the luxury industry. By celebrating those raising the bar, we inspire others to meet higher standards.
About Journey's End
Situated in the most southernly part of the Stellenbosch Wine Region, Journey’s End is a premium, family-owned wine estate renowned for elegant, terroir-driven wines. Since 1995, the Gabb family has harnessed the estate’s decomposed granite soils and cooling False Bay breezes to craft standout Chardonnay and Bordeaux varietals, including ‘The Cape Doctor’ and ‘Destination’ Chardonnay.
A leader in sustainability, Journey’s End is South Africa’s first B-Corp certified winery, as well as Fairtrade accredited, solar-powered, and a WWF Conservation Champion. Through the Journey’s End Foundation, the state has provided over 7 million meals to the Sir Lowry’s Pass community, embodying its commitment to being a true force for good.
For more information, contact:
Thea van der Merwe – Marketing Manager
www.journeysend.co.za | media@journeysend.co.za | 021 858 1929