The 10th South African Wine Tourism Conference - Early Bird tickets available

Wednesday, 18 March, 2026

Wine Tourism South Africa

If wine tourism provides a revenue stream your winery would like to optimize – through tastings, events, hospitality, accommodation or direct-to-consumer sales – then you need to be a part of this conversation.

The 10th South African Wine Tourism Conference takes place 19-21 May 2026 at Cavalli Estate in Stellenbosch, bringing together estate owners, tourism leaders and global experts to explore how wine destinations can remain competitive in an increasingly experience-driven tourist market.

Wine tourism is evolving rapidly. Visitors expect more than a tasting - they want memorable experiences, authentic stories and places worth returning to. The estates that understand how to design these experiences are the ones building stronger brands, higher visitor spend and long-term customer loyalty.

At this year’s conference, you’ll hear from industry leaders including:

Damien Joubert-Winn - Delaire Graff Estate
Andrew Kamphuis - Commerce7
Carolyn Martin - Creation Wines
Mike Ratcliffe - Vilafonté Vineyards and Wine Business Advisors chairman
Annabelle Shreuders - Spier Wine Farm Hospitality
Desry Lesele - Nedbank Commercial Banking
Craig McClenaghan - Craig McClenaghan Architecture
Beverly Farmer - Women in Wine, CEO

... and other leading voices shaping the future of wine tourism. Meet more of our speakers HERE.

Across two conference days and an immersive Wine Experience Day on leading estates, we’ll explore practical strategies for:

Growing visitor demand
Designing experiences guests remember and return for
Converting tourism into long-term customer relationships
Building more resilient and profitable wine tourism businesses.
Understanding Return on Investment from tourism experiences and building a revenue diversification strategy

Programme overview

Day 1

Designing Demand & Desire
Focus on the front end of value. We explore experience design, wellness, and storytelling to ensure guests feel, remember, and return.

Day 2

Designing for Endurance
Focus on the back end of value. We tackle the hard realities of finance, capital, and governance. This is where we move from marketing sustainability to visible accountability.

Day 3

Wine Experience Day
An intimate, immersive day on the stoep and in the cellars of leading estates. Limited to small groups for direct access to senior leadership. Further details and ticket sales to follow.

VIEW more of the programme.

Tickets

The Early Bird discounted rate is available until 31 March.

Ticket includes:

⁠⁠Entry to all plenary sessions, panels, workshops, and content sessions (as scheduled);
⁠⁠Lunch (daily, as per programme);
⁠⁠Snacks / tea breaks (daily);
⁠⁠All-day coffee and tea station access;
⁠⁠Entry to the Trade Space / Expo;
⁠⁠Access to B2B meeting areas for scheduled and informal networking meetings;
⁠⁠Access to wine tastings (as scheduled within the programme).