Friday, 27 February, 2026
Robb Report, Jeremy Repanich
America’s struggling wine industry took a big hit in 2025, and the scope of the losses just became clear.
In 2025 the U.S. wine exports plummeted 33.5 percent compared to 2024, driven largely by a 76.8 percent drop to its largest market, Canada, according to new data just released by the U.S. Census Bureau. In total, American wine exports fell from $1.3 billion in 2024 to $850 million this past year, a $428 million loss.
Now, the data gathered by the U.S. Census Bureau doesn’t differentiate between entry-level and premium wines, but these market segments may be feeling the effects of the export drops differently. “In general, the downturn in the wine industry has had a far more detrimental effect on entry level wine,” says Carlton McCoy, CEO of Lawrence Wine Estates. “With that said, no price point has been completely immune to the current market conditions.”
Some wineries told Robb Report that because their model is more reliant on direct-to-consumer sales and allocations, they haven’t felt the pain that other brands have.
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