This much-needed service moves beyond the static QR codes hampering the industry, offering a future-proof solution right within your existing client dashboard. You now have the power to effortlessly generate, deploy, and centrally manage an unlimited number of dynamic QR codes for all your marketing and packaging needs.
Once printed, the physical QR code image on your labels, bottle necks, POS materials, and marketing flyers is unchangeable.
However, the destination URL – the digital address the QR code points to – is entirely flexible and can be updated instantly from your wine.co.za dashboard.
- Safely generate your QR code long before you print your labels – the image is locked in but the destination is not.
- Eliminate costly re-prints: If a campaign ends, a vintage changes, or you need to direct traffic to a completely new landing page, you no longer face the expense, time, and waste associated with re-designing and re-printing thousands of labels. A simple update in your dashboard instantly redirects the existing printed code to the new target.
- Adapt to changing needs: Whether you need to switch the destination from an e-commerce store link to a vineyard tour booking page, a vintage tasting note PDF, or a social media competition entry form, the power is yours, instantly.
- Think EU labels!
"The Dynamic QR Code was incredibly valuable for us. We were printing labels for one of our wines while the video content wasn’t ready yet, so we needed a QR code that we could update later. The challenge is that dynamic QR codes usually require a paid subscription, so being introduced to the free dynamic QR codes available via wine.co.za for Gold and Partner members was a real win. It means the back-label QR code can stay the same, while we can change the link over time, whether that’s a winemaker video, harvest update, food pairing, campaign content or an online shop link. From a winery perspective, that flexibility is hugely valuable" - Peter Pentz, Groote Post
Key features and uses for dynamic QR codes
- Seamless integration: Generate and manage all codes directly within your existing wine.co.za client dashboard interface. No third-party tools or complex software required. No monthly/annual payments!
- Campaign management: Run time-sensitive promotions. Switch the code's destination weekly to point to a new special offer, a featured wine, or an event registration form, all while keeping the same packaging.
- Analytics ready: Future enhancements will include tracking capabilities, allowing you to gain valuable insights into scan rates, geographic location, and popular times, helping you measure the effectiveness of your physical marketing assets.
- Direct to content: Use the codes to point directly to technical sheets, wine reviews, food pairing suggestions, or video interviews with your winemaker, enriching the consumer's experience at the point of sale or after purchase.
Embrace the future of flexible packaging and marketing. Start generating and managing your dynamic QR codes today and unlock a new level of efficiency and responsiveness for your brand.
How to have access to these dynamic QR codes? Come on board as one of our Partner or Gold listings. Click HERE to learn more about our directory offering.
Keen to get started? Contact Judy Brower at judy@wine.co.za or 076 0110753 for any queries.
Click HERE to see all of our services.