Goosecross Cellars has partnered with Napa Valley-based AI startup WineSpeak.ai and SMS technology provider RedChirp to introduce an AI-driven concierge and conversational commerce tools across its website.
The collaboration brings together WineSpeak.ai’s custom-built AI Agent, RedChirp’s webchat-to-text integration and a newly launched AI search bar, which the companies say represents the “next evolution” of direct-to-consumer (DTC) wine engagement.
AI concierge and conversational commerce
Developed by WineSpeak.ai, Goosecross Cellars’ AI Concierge and Wine Curator, named Goose, is designed to guide website visitors through the winery’s experiences, wines and membership options. The tool uses conversational commerce powered by Natural Language Processing (NLP) and Retrieval Augmented Generation (RAG) to create personalised interactions for each user.
RedChirp’s webchat feature complements this by inviting visitors into a text conversation via AI Agent integration, enabling direct SMS communication intended to increase engagement and sales conversion.
WineSpeak.ai has also introduced what it describes as the first AI search bar built specifically for winery websites on desktop, with a mobile version set to follow. The search bar allows users to access information about the winery’s offerings, history and experiences through a familiar interface. The technology is live on Goosecross.com.
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