Tuesday, 11 November, 2025
The Drinks Business, Arabella Mileham
Vindustrious will be led by Tovey and retain all five members of the London Wine Fair team – Kate Stretton (director of international sales); Mara Veith (director of sales: UK, France and Asia); Holly Boatright-Wilson (marketing manager); and Kasie-Ella Dixon (marketing and sales executive) – “ensuring continuity in the build up to the 2026 event and beyond”, it said.
The change is part of a strategic redirection of The Hemming Group, which started the fair in 1981, which will concentrate on its “core” exhibitions and publications business in the infrastructure, transport, public sector and healthcare sectors.
Tovey told db that The London Wine Fair and the drink sector, had been “a massive outlier “ in the Hemming Group’s setup and although she had “very positive things to say about” the London Wine Fair’s time under the family-owned Hemming Group, it grown significantly in its core sectors “and through no fault of its own, the London Wine Fair and the drinks sector were less able to benefit from the skill-sets, expertise and knowledge of Hemming Group”, or from any economies of scale, synergies, or data share.
The Hemming Group had been “incredibly supportive about it,” Tovey said, after talks began following the conclusion of the 2025 fair, db understands and bids finalized a month ago. “They really moved mountains to work to a really quick timeline to make it happen.”
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