Thursday, 6 November, 2025
The Drinks Business, Jessica Mason
The sector has felt the pinch with international drinks giants such as Diageo, Pernod Ricard, Remy Cointreau, and Brown-Forman all seeing shares nosediving as much as 75%, eradicating nearly US$830 billion in market value, according to the recent Bloomberg tracking index.
India remains the exception
In fact, shares of the world’s 50 leading alcoholic drinks brands have reportedly fallen by an average of 46% since June 2021. However, during 2024, IWSR figures showed how India added 6% in total beverage alcohol volume and 9% in total beverage alcohol value. Growth was evident across all categories, but most notably in beer and whisky.
Now, analysts have gone so far as to warn that drinks companies must brace for further challenges and have higher that the downturn may continue as producers face weaker sales, bigger debts as well as management changes via restructuring to stay afloat.
Driving the decline has been the shift in consumer lifestyles which have included increased health awareness. Added to this, inflation has also played a part in moving people away from spending money on alcoholic drinks.
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