Wednesday, 22 October, 2025
The Drinks Business, Sophie Arundel
Wine lovers in the UK are paying some of the highest prices in Europe for an average bottle, according to new research from Into the Vineyard, based on Numbeo’s 2025 Price Rankings.
The analysis – dubbed The Pour Index – found that an average mid-range bottle of wine in the UK costs £8, placing it seventh among Europe’s most expensive wine markets and fourth within Western Europe.
At the top of the list sits Iceland, where wine drinkers pay an average of £18.41 per bottle, followed by Norway (£12.70) and Switzerland (£11.21). Across Europe, the average bottle price is around £8, meaning UK consumers are paying roughly the continental norm – but far more than drinkers in countries such as Albania (£7.88) or Estonia (£7.84).
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