The guide, which is owned by the Michelin tyre company, recognises some of the best restaurants in the world – and has in the past been responsible for making or breaking reputations.
Now the publishers of the famous red book of fine dining will bring its expertise to the world of Merlots, Sauvignon Blancs, and rosés as part of a global expansion.
It already owns the Wine Advocate, a review system founded by Robert Parker, previously hailed the world's most influential critic – but the new system will either build on this or expand it, being touted as being a 'powerful' new contender.
So far reaching was Parker – dubbed 'The Pope of Wine' – that he singlehandedly changed the way some bottles were made in Bordeaux, after certain vineyards in the French region were so keen to earn his approval, that they tweaked their alcohol to suit his specific penchant for full-bodied reds with a high alcohol content.
The new guide, however, is setting out to topple all others as the go-to for tastemakers.
'The Michelin brand is much more powerful,' the brand's chairman said.
According the the French publication, Les Echos, the decision is park of a strategy to 'conquer the world'.
It is not clear how the guide will work as details surrounding the evaluation criteria have been kept quiet for the time being.
In the last year, Michelin has also started reviewing hotels. Earlier this week at a ceremony, more than 2,000 venues were awarded a rating, which like the restaurant guide, is marked out of three.
The Connaught and The Savoy in London are among 143 hotels awarded the maximum three stars.
In February, meanwhile, it was revealed that the Michelin Guide had gotten a Gen Z makeover to rid itself of its stuffy image, seeking to stay relevant in an age of food influencers.
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