Come Over October: 'Wine is so much more than alcohol'

Come Over October is back for a second round after a successful inaugural campaign last year.

First conceived by US wine journalist Karen MacNeil with co-founders Gino Colangelo and Kimberly Charles, the campaign fights back against growing negativity in the media about safe alcohol consumption. It encourages people to gather and converse over a glass of wine, or non-alcoholic beverage, during the month of October.

This year, Come Over October has grown. More than 150 wine businesses, media, and trade organisations are involved as patrons and friends of the campaign.

Retailers Kroger’s, Total Wine and More, Gary’s Wine and Marketplace and Wine.com have joined the cause as patrons, promoting Come Over October across more than 1,000 retail store outlets across the US. Outside the industry, Yelp is a community partner and Lyft is this year’s ride-share partner.

Click HERE to read the full article.