Friday, 3 October, 2025
The Shout, Charlotte Cowan
Positives include 2025 marking the 30th anniversary of Sustainable Winegrowing New Zealand, an industry-led, independently audited, sustainability certification programme that is a key differentiator for New Zealand wine’s reputation.
That reputation has lifted exports to over $2.10 billion per annum. Success has fuelled investment in 42,000 hectares of vineyards across regional New Zealand, state-of-the-art processing facilities, and strong brands that proudly bear New Zealand on the label. Wine from New Zealand is exported to over 100 countries, with 90% of wine produced here heading to global markets.
But while the industry has many positives, Fabian Yukich, chair of New Zealand Winegrowers, outlines challenges in the report.
“A strong reputation and in-market performance ahead of competitors are real positives on which to build for the future, however, producers are currently navigating their way through a complex and uncertain business environment,” he says.
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