Chilean wines boom in Brazil as tariffs dampen US demand

Monday, 6 October, 2025
Reuters, Nicolas Cortes
Chile's wine exports to its top market of Brazil are booming, helping to offset a decline in sales to United States partly due to tariffs.

Data from Wines of Chile, an association of wine producers, shows purchases from the U.S., Chile's second-biggest market by volume, have fallen 13% in the first seven months of the year as President Donald Trump's administration imposed tariffs.

"We went from zero tariffs to 10%," said Angelica Valenzuela, Wines of Chile’s commercial director. "Every time you have a tariff, or some roadblock, there's some kind of freeze, or slowdown."

Valenzuela said initially, wine producers and importers absorbed the cost of tariffs, but "since it's something that's remained longer, the cost started transferring to the consumer."

"What we see now is an American market that's less dynamic and is declining," she added.

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