Perdeberg Wines is proud to join South Africa’s wine industry in celebrating a century of Pinotage, our country’s very own signature varietal. To mark this remarkable milestone, Perdeberg has launched an exciting campaign titled “100 Days of Pinotage”, running from 22 September to 31 December 2025.
The campaign honours both the heritage and future of Pinotage by offering wine lovers a variety of ways to celebrate. Whether visiting the Perdeberg Tasting Room, shopping online, or stopping by the cellar door, everyone can be part of it.
100 Days, 100 bottles, 100 years of legacy
The 100 Days of Pinotage celebration kicked off on 22 September, marking the final 100 days of the year, and symbolically, 100 days to enjoy 100 bottles of Pinotage. Each day is an invitation for consumers to raise a glass to South Africa’s iconic varietal and discover the diversity of Pinotage across Perdeberg’s award-winning ranges.
Exclusive offers for Pinotage lovers at Perdeberg
To commemorate this centenary, Perdeberg is offering a range of special promotions across different sales channels:
Wine enthusiasts visiting the cellar can purchase the Vineyard Collection Pinotage for only R100 per bottle. A symbolic nod to 100 years of Pinotage.
From 22 September to 31 December, visitors who buy any 3 bottles of Pinotage will receive a free Pinotage tasting, allowing them to experience the unique character of Pinotage through Perdeberg’s Cellar, Vineyard, and Dry Land Collections.
Online store
For online shoppers, Perdeberg is extending the celebration with a “Buy 5, Get 1 Free” promotion on Pinotage from the Vineyard Collection, Dry Land Collection, and Perdeberg Cellar Collection Pinotage.
Win with Perdeberg – the lucky 100th buyer
To add to the excitement, Perdeberg will be rewarding the customer who purchases the 100th bottle of Pinotage during the campaign with a mixed case of Pinotage. This giveaway adds an element of anticipation and fun, as each purchase could be the winning one.
A tribute to South Africa’s heritage grape
Pinotage, first cultivated in 1925, is a proudly South African varietal known for its versatility and depth. It embodies the innovation, resilience, and creativity that define the country’s winemaking spirit.
“Pinotage is more than just a grape; it’s part of our identity as South African winemakers,” says the Perdeberg team. “Through this campaign, we want to celebrate where we’ve come from and look forward to the next 100 years of crafting wines that showcase this exceptional varietal.”
Join the celebration
Wine lovers are invited to take part in the 100 Days of Pinotage celebration at the Perdeberg Tasting Room, via the online store, or directly at the cellar.
For more information, visit www.perdeberg.co.za or follow @perdebergwinery on Instagram. Share your Pinotage moments using the hashtags #100YearsofPinotage and #100DaysofPinotage.