Monday, 29 September, 2025
The Drinks Business, Giles Fallowfield
Champagne shipments to the USA in August fell back sharply, with the volume down by 41.5% while value dropped by a significant 56.8% as Trump’s European tariffs bite. However, because producers were expecting the imposition of tariffs on French wine exports to the US, in line with Trump’s threats, many had taken the precaution of shifting more stock across the Atlantic earlier in the year, and as a result, volume is still ahead by 10.3% to the end of August.
Value and profitability in this market in the first eight months have, however, taken a bit of a hit, with overall value now only just 0.3% ahead of the same period in 2024 and the average price dropping by 9.1%. What the vital final four months of the year hold is unknown, but if the tariffs stay in place for the rest of the year, some stock destined for the USA may find its way to European markets, which is likely to depress prices there.
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