Tuesday, 23 September, 2025
Wines of South Africa
More than a tagline, “There’s Sunshine Inside” embodies South Africa’s spirit: the warmth of its people, the richness of its culture, and the brilliance of its wines.
Crafted under abundant sunshine and diverse terroirs, South African wines deliver bold fruit, crisp acidity, and an unmistakable sense of place. They reflect an industry thriving through innovation, sustainability, diversity and inclusivity in a competitive global market.
This dynamic rebrand includes a sleek new logo, vibrant visuals, and a unified message rolling out across export markets in 2026. Starting today, explore the refreshed identity on WoSA’s website and social platforms, with trade activations to follow.
Watch the new WoSA Brand Video to see the concept come to life and raise a glass to South African wine - where every sip shines with promise. There’s Sunshine Inside.