Rock band Queen set sights on the wine market

Sunday, 14 September, 2025
The Drinks Business, James Bayley
Rock legends Queen are laying the groundwork for their own branded wine label after filing to trademark their crest logo for use on bottles.

While details of producer, style and release remain under wraps, the move signals a serious foray into the wine world.

The band’s company Queen Productions Ltd has filed to trademark the distinctive crest logo for alcoholic beverages including wine, as confirmed in official UK records (UKIPO, August 2025). This step has sparked speculation that a Queen-branded bottle will soon reach shelves, according to trade coverage from Noise11.

An insider cited by the Daily Star said, “Queen are joining the wine game. Booze has proved to be a very lucrative market and they’re throwing their hats into the ring. It’s all very early days, but the plan is to get the trademark approved and then get moving on production.”

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