Saturday, 13 September, 2025
The Drinks Business, Amelie Maurice-Jones
In Summer F&B Playbook, food insights platform Tastewise analysed billions of data points from social conversations, recipes, menus and foodservice to identify what food and drink was trending and why.
The report marked a growing fervour for bold, playful and decadent drinks that encouraged consumers to experiment. Consumer interest in spicy alcoholic beverages has shot up by 6% YoY. Drinks like the ‘Spicy Sauvy B’ (white wine blended with jalapenos) spiking palettes, with ‘Spicy Margs’, riffs on the Mexican tequila-and-lime classic, booming online. Producers are capitalising on the trend: Moth Spicy Margarita launched in Sainsbury’s in spring, and London-based establishments like Cavita and Corrochio’s are serving up the drink.
When it comes to non-alcoholic drinks, the summer of 2025 has also championed casual drinks packed with feel-good benefits, with 77% of consumers seeking functional benefits in beverages. Celebs have spearheaded the trend. Snoop Dogg, for one, has invested in a partnership to launch a range of cannabis and functional drinks, Iconic Tonics, with the functional bev industry expected to reach US$200 billion globally by 2030.
Click HERE to read the full article.