Grapegrowing, winemaking and wine-related tourism contribute $51.3 billion to the Australian economy and supports more than 200,000 jobs, according to the Economic Contribution of the Australian Wine Sector 2025 report released by Wine Australia.
The independent report highlights a multiplying effect, where the flow-on from employment, product and experiences contributes significantly higher to the Australian economy than the initial farm gate value. This demonstrates the importance of the sector, particularly for Australia’s regional communities where wine is grown, made and provides a tourism drawcard.
Key report highlights:
- The Australian wine sector contributes $51.3 billion to the Australian economy, including $25.4 billion in value add and $15 billion in employment wages and salaries.
- The sector supports 203,392 direct and indirect jobs, most of which are located in regional Australia.
- For every additional $1 million in gross output from the wine sector, the Australian economy gains $2.16 million.
- For every job gained in the wine sector, the Australian economy gains 1.42 jobs.
Losses in the economic contribution of grapegrowing and winemaking have been offset by growth in wine tourism since 2019.
Economic Contribution of the Australian Wine Sector 2025 was researched and produced by AgEcon Plus and Gillespie Economics and commissioned by Wine Australia.
Overall impact
The Australian wine sector (including grapegrowing, winemaking, and wine-related tourism) is a significant contributor to the Australian economy.
It directly contributes through output and employment, and indirectly through flow-on effects to supplier industries for growing grapes, making wine and wine tourism experiences as well as goods and services used by employees.
According to the report, the Australian wine sector contributes $51.3 billion to the economy. This includes $25.4 billion in value-added, which is the difference between the gross value of the business turnover and the costs of raw materials and services to produce the output. The overall economic contribution also includes $15 billion in wages and salaries for 203,392 direct and indirect employees, most of which live and work in regional Australia.
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