Friday, 5 September, 2025
The Drinks Business, Sophie Arundel
South Africa came out on top, with an overall wine tourism score of 8.38 out of 10. The country offers the cheapest average bottle of wine (£3.42) and the lowest average vineyard tasting cost (£11.73).
Between April 2024 and March 2025, searches for South African vineyard and winery tours reached 16,640, the second-highest globally. Visitors to the country’s winelands can expect tastings of Chenin Blanc, usually harvested in March, overlooking mountain ranges.
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