Tuesday, 12 August, 2025
The Drinks Business, Sophie Arundel
Training for a growing market
AFicioNAdo, the world’s first professional training and certification programme dedicated to alcohol-free and non-alcoholic adult beverages, will launch AFNA Wine Certified on 15 August 2025.
The course was co-founded and authored by Rachel Martin, a wine producer with more than 20 years’ experience and a recognised leader in luxury non-alcoholic wine. It aims to give retail and restaurant professionals the knowledge and practical skills to master the alcohol-free and non-alcoholic (AFNA) wine category.
According to NielsenIQ, annual sales of non-alcoholic beer, wine, and spirits in US off-premise outlets have reached US$740 million, up around 31% year-on-year, but still only account for about 0.7% of total alcohol-category sales. With non-alcoholic beverage sales projected to hit US$1 billion by 2026, and global non-alcoholic wine volume growth running at about 7%, the programme offers a timely opportunity for professionals to respond to changing consumer tastes.
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