English wine sales jumped 3% in 2024 despite tough economic conditions, according to new data from WineGB.
In its latest industry report, the national association for the English and Welsh wine industry published updated figures on hectarage, production, sales and employment.
Sales by volume climbed by 3% overall in 2024, and sales of sparkling wine maintained last year’s volumes, even given the reduction in sales within other premium sparkling wine categories last year, the research revealed.
Commenting on the data, WineGB CEO Nicola Bates said: “Our industry shows resilience and remains in a growth phase with planting and employment continuing to show an upward trend.
“A 3% growth in sales is a notable achievement given the current economic climate, recent regulatory changes, and the fact that our producers continue to face considerable economic barriers not seen in mature markets.”
Call for government support
This also follows a swathe of challenging regulatory changes including increases in alcohol duty and National Insurance contributions, changes to Inheritance Tax, and the roll out of Extended Producer Responsibility fees.
Meanwhile, sales of still wine increased by 10% in part due to higher production volumes achieved in 2023 resulting in more wine available for sale.
It comes after the drinks business investigated England’s emerging status as a source of fine white wine, with vineyards like Jackson Family Wines paving the path for English Chardonnay.
In terms of sales channels, off-trade national accounts and the on-trade made up the largest share at just 26% apiece.
Bates continued: “It is time that the government puts the necessary support into the most on-trend wine region so we can take advantage and really build the category, or we risk missing our chance.”
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