Her namesake label has quickly blossomed into one of the world's fastest-growing wine brands. Falstaff caught up with Minogue on her "Tension Tour", just before her electrifying performance at Zurich's Hallenstadion.
Falstaff: Ms. Minogue, your wine journey began in 2020 with a rosé. Why this style in particular? Was it personal preference or a keen instinct for the market?
Kylie Minogue: Both, I would say. I remember it so clearly - it was 2017, a hot day in Nashville, I was sitting outside with a glass of rosé. The light was reflecting in the glass and this little thought suddenly came to me: Maybe one day I'll make my own wine. Just a year later, my manager Paul came to me. A friend of his was looking for a partner on a wine project, and Paul immediately thought of me. It was perfect timing! At the time, I was also working on my album, Golden, and by 2019 we had started developing the brand. We launched it on May 28, 2020 – my birthday.
Which of your songs would be the ideal soundtrack to a glass of rosé or sparkling wine?
Definitely, "Slow": I don't want to drink wine too quickly (laughs). I generally don't drink much, maybe one or two glasses. But when I do, I consciously enjoy it. For me, wine itself is like a song: both tell a story. Except that the song comes from within me and the wine comes from nature. It follows its own path.
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