Tuesday, 15 July, 2025
The Drinks Business, Amelie Maurice-Jones
Total beverage alcohol (TBA) volumes dipped by 1% worldwide in 2024, according to new data from the IWSR.
The downturn was primarily fuelled by a 3% decline in the US and a 5% drop in China. In the former, all categories apart from RTDs saw declines, while every category reported declines in China.
Political and economic uncertainty were behind the US decline, according to IWSR, while China’s weakening economic growth, real estate crisis and ageing population were cited as key factors.
Despite the downturn, the analysis pointed to pockets of future growth in both markets.
In the US, cocktails, long drinks, no-alcohol beer, Tequila, US whiskey and hard tea are booming.
To read the full article, click HERE.