Friday, 4 July, 2025
The Drinks Business, Eloise Feilden
The Regenerative Viticulture Foundation (RVF) has welcomed Master of Wine Jancis Robinson OBE as its new patron.
Regenerative farming, a term coined in the 1980s by the Rodale Institute in the US, is an agricultural approach that aims to restore and enhance soil health, biodiversity, and ecosystem resilience, moving away from conventional practices that often deplete natural resources (aka fungicides, pesticides, and harmful sprays).
Maison Mirabeau co-founder Stephen Cronk, who is co-founder and chair of the RVF, called Robinson the “ideal champion for the shift towards regenerative viticulture” as a result of her “unparalleled leadership in advocating for sustainability in wine”.
Click HERE to read the full article.