Gen Z is known for turning up its nose at alcohol, but more young adults in this group may now be enjoying a drink, according to an international survey by drinks industry research group IWSR.
In March 2025, 73% of Gen Z adults said they had consumed alcohol in the previous six months, found the IWSR Bevtrac survey.
That’s up from 66% when the same question was posed two years ago. IWSR said its Bevtrac survey included legal-drinking-age adults in 15 markets and defined Gen Z as up to 27 years of age.
In the 2025 survey, 70% of Gen Z respondents in the US said they had drunk alcohol in the past six months, up from 46% in 2023.
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