The move sees IWSR purchased from its previous owner Bowmark Capital, a private equity firm that had owned it since 2021.
The acquisition comes amid a strategic expansion at WGSN, which is seeking to grow its forecasting capabilities, AI, data analytics and insights across a suite of consumer industries.
WGSN, which is backed by investment from Apax Partners LLP, indicated its step into the drinks world with its launch of its food and drink platform in 2020.
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