Chile bucks wine trends

Sunday, 8 June, 2025
Drinks International, Shay Waterworth
Shay Waterworth finds that, with export volume and value growth up, Chile stands out as a positive in the current global wine story.

According to the recent report from the International Organisation of Vine and Wine (OIV), Chile is one of the shining beacons of hope when it comes to wine exports. ­The world’s fourth-largest wine exporter experienced export volume growth to 7.8 mhl (+14.4%/2023) and export value reached €1.5bn (+6.1%/2023).

Viña Concha y Toro, one of the country’s biggest exporters by volume, recorded 9.1% growth in revenues and 4.7% in volume during the fourth quarter of 2024, accumulating a 14.5% increase in value to CLP$958.6 billion.

“2024 proved to be a very positive year for Viña Concha y Toro, marked by robust sales and margin performance that set us apart in a challenging year for the alcohol industry,” said Eduardo Guilisasti, the company’s chief executive. “This highlights our capacity to deliver exceptional wines while also establishing powerful global brands.”

Viña Morandé, which has wineries and vineyards across several of Chile’s major valleys, was founded by Pablo Morandé almost 30 years ago with the intention of being the first producer to grow wine in the Casablanca region. Today Casablanca is mainstream in the Chilean wine industry and the Wines of Chile website describes it as the following: “Chile’s pioneering cool-climate wine region, Casablanca, is known for the Pacific maritime influence that cools its climate, the morning fog that settles in the valley, and the old granitic clay soils that create a rich tapestry of terroirs, all factors that contribute to making this valley one of Chile’s leading white wine producers.

“The higher, warmer, frost-free elevations are conducive to red varieties such as Merlot and Syrah, while the lower, cooler areas are favourable for vibrant whites with a distinctive minerality.”

Less conventional

However, this template is changing with the climate and Morandé head winemaker Ricardo Baettig, says: “We do some less conventional things here, but it’s always with the idea of making great wines. We’re expecting a small vintage in terms of yields, but the quality is great.

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