"We are thrilled to be partnering with Nimbility to build our export markets in APAC and increase Vergelegen’s presence and visibility across the region," said Luke O’Cuinneagain, head winemaker at Vergelegen in Somerset West, South Africa. "Our historic brand credentials, focus on sustainable farming practices resulting in exceptional wine quality, and deep-rooted hospitality credentials which focus us within occasion-based drinking moments, gives us a number of unique selling points that we hope will resonate with Asian consumers."
Vergelegen aims to increase brand recognition and market penetration across the APAC region through its partnership with Nimbility.
Francesca Martin, Nimbility founding partner and CMO, said of the deal: "Vergelegen’s deep-rooted expertise in hospitality and entertainment where their wines are developed for occasion-based drinking, be that a casual picnic with friends or toasting a celebratory dinner, positions the brand extremely well to take advantage of the new trends in occasion-based drinking that are currently hitting APAC. We are excited to be adding these wines to our South African portfolio."
Vergelegen’s vineyards are situated in the Helderberg region of Stellenbosch. The estate, a recognised WWF Conservation Champion, is dedicated to sustainability and conservation. From 2004 to 2018, it undertook a large-scale alien clearing project, enabling the restoration of the area's natural biodiversity.
"A total of 2240-hectares were cleared, making this the largest privately funded alien vegetation clearing project in South Africa," says Vergelegen environmental manager Eben Olderwagen. "As alien vegetation uses up to 60% more water than fynbos, the project unlocked water resources, allowing natural vegetation to return and animals to thrive."
The partnership with Nimbility is set to leverage the agency’s expertise in market strategy and brand development to position Vergelegen within the competitive APAC wine market effectively.