Champagne-makers mull if it's time to move on from the U.S. market

Saturday, 17 May, 2025
NPR, Rebecca Rosman
A Champagne-maker, Charles Fourny, says President Trump's impending tariffs have taken away his trust in the U.S. market.

Walking through his family's vineyard in Vertus, France, fifth-generation Champagne-maker Charles Fourny runs his hand over Chardonnay vines planted by his grandfather more than 70 years ago. For decades, Fourny says his business has relied on a vital market: the United States.

In 2024, American consumers imported 26.9 million bottles of Champagne, making the U.S. the world's largest Champagne export market.

Shipments to the U.S. accounted for 18% of Fourny's exports last year. But now, he's questioning whether he can continue to depend on the U.S.

Even with President Trump's 90-day pause on tariffs, uncertainty about future trade policies has shaken the long-standing relationship between French Champagne producers and American buyers.

For Fourny, it's not just about the bottom line. It's about a trust that feels increasingly fragile.

"We do not trust the [U.S.], because we don't know what will happen," Fourny says. "More and more, you have the impression that you are enemies."

In recent months, the Trump administration's threats around European wine tariffs have shifted repeatedly, making it nearly impossible for producers and importers to plan ahead.

"We spoke about 200%, then 20% ... perhaps tomorrow it will be 6,000%!" Fourny jokes, shaking his head.

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