The Spanish wine market in 2024 was characterized by a complex and dynamic landscape, balancing recovery and challenge. This is the conclusion of the Vinetur report 'The Wine Market in Spain: Analysis 2024 and Outlook 2025', published on April 15th. The most positive news from the report concerns wine consumption, which surprisingly rose by 2.5% in 2024, after appearing to be merely stabilizing late last year.
With an estimated total volume between 9.87 and 9.9m hl, Iberian per capita consumption now stands at around 20.5 liters (approx. 5.4 US gallons). The national industry association Interprofesional del Vino de España (OIVE) reported further consumption growth of 2% for January 2025, while consumption edged back down slightly in February by 0.2%.
Among domestic sales channels in 2024, the so-called "third channel" (direct sales, online retail, and specialist stores) notably showed a volume increase of 5%, whereas the hospitality sector recorded a decline of 1.9%.
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