Hasher Family Wines has been awarded "Winery of the Year" at the prestigious 2025 London Wine Competition, with the acclaimed Ernest Pinot Noir wine leading the way to this extraordinary recognition.
Now in its eighth year, the London Wine Competition has established itself as one of the world's most respected wine competitions. What makes this achievement particularly special is that wines aren't judged solely on taste – they're evaluated holistically based on quality, value, and packaging, reflecting the real-world factors that wine lovers consider when choosing their next bottle.
This year's competition brought together wine experts from across the globe, including Master Sommeliers, Masters of Wine, and influential buyers and importers. In London's demanding tasting rooms, hundreds of wines from over 50 countries were blind-tasted and meticulously assessed.
Hasher Family Wines’ Ernest Pinot Noir received glowing praise from the judges:
David Harvey, one of the UK's leading wine importers, described it as having a "Pale, bright colour. Peppery, Syrah style of Pinot. Nice chewy extracted tannins, a good-sized mouthful of wine... Very 'now' modern expressive packaging.”
Francesco Fronzo, a prominent UK sommelier and wine buyer, noted its "Pale ruby colour, medium plus intensity on the nose, great complexity on the palate. Mainly just ripe red fruits, cherry, raspberry, floral, roses, oak very well integrated. Nice label, impactful fonts easy to read, elegant, classic font styles."
"The London Wine Competition was created to reflect how real buying decisions are made," explained Sid Patel, CEO of Beverage Trade Network, the competition organiser. "A winning wine here is not just excellent in quality, but market-ready – and that's what makes this medal so powerful.”
Hasher Family Wines has always believed that great wine is about bringing people together and is dedicated to producing wines of integrity and distinction. “This recognition from the London Wine Competition is a meaningful moment for us," says Celine Haspeslagh, co-owner of Hasher Family Wines. “It inspires us to keep sharing our passion with wine lovers across the world. We look forward to welcoming you to the farm and raising a glass of Ernest together.”
The Hasher Family Wines experience extends beyond the bottle through its exclusive Wine Club, where members enjoy curated flagship and limited-edition wines, priority access to rare releases, and invitations to exclusive events at home and abroad.
About Hasher Family Wines
Nestled in the Upper Hemel-en-Aarde Valley near Hermanus, Hasher Family Wines is built on a legacy of passion and precision. The winery blends traditional methods with modern innovation, producing wines that reflect the unique terroir and maritime climate of the region. From the flagship Marimist Chardonnay and Ernest Pinot Noir to limited-edition releases, every bottle reflects the family’s dedication to quality.
As a fully family-owned venture, Frederik and Céline oversee every aspect of Hasher Family Wines, alongside the contributions of Céline’s uncle, Xavier Haspeslagh, and his wife, Christine Bouckaert. A small, dedicated team, including Rafiki and Simba, the family dogs, are united by a shared commitment to winemaking excellence.
Hasher’s Batrachella Pinotage and Cyriel Cabernet Franc pay homage to the farm’s heritage, crafted from old vineyard blocks, while the Nauticus blend celebrates the region’s maritime climate.
Hasher is not just a winery – it’s a place where wine lovers connect and share in life’s best moments. Whether you’re a seasoned connoisseur or a casual enthusiast, Hasher Family Wines invites you to be part of the story, one glass at a time.