While challenges remain, the panel identified areas of opportunity—from technology to evolving trade dynamics and engaging younger consumers.
“Adapt to protect the market and find new opportunities.” That was the overarching statement from Vinexposium CEO Rudolphe Lameyse as he opened the conversation on geopolitics at Wine Paris 2025. “Finding common solutions is essential,” he added, setting the tone for a discussion that covered everything from shifting trade policies to technological advancements and evolving consumer habits.
Joining the panel was Don Saint Pierre, co-founder of ASC Fine Wine, who recently returned to Shanghai after working in both China and the US, Miles Beale, chief executive of the WSTA, who addressed the trading environment and policy challenges, and Nicolas Ozanam, who offered insight into the situation surrounding French wine exports.
Trade wars and new opportunities
Geopolitical tensions have undoubtedly impacted the drinks trade, particularly with shifting policies between China, the US, and the EU. Ozanam addressed the situation for French exports: “We saw a decrease in exports to China, but this has been a trend for years.” Meanwhile, the US market has remained strong, but uncertainty lingers with new political developments.
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